Draftfcb+Ulka Comstrat, now in its sixteenth year, was the first ever case-study competition in the area of communications, to be organized among management students in the country. Draftfcb+Ulka Advertising along with the K.J. Somaiya Institute of Management Studies and Research has pioneered this concept. The uniqueness of Comstrat lies in the fact that unlike other case study competitions, which are in the field of general management/marketing/finance, Comstrat is the only competition conducted in the area of advertising and communications. |
Draftfcb+Ulka, India's 3rd largest agency, with a strong tradition of strategy based advertising thought it befitting to sponsor a case study competition in the area of communications strategy, as communication has today become the most critical element in the marketing mix of successful brands. The forum offers an excellent opportunity for the industry to build an interface with budding advertising talent and also offers a platform for young minds to hone their skills working on 'live' case studies.
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The past years have seen keen participation from many Management Institutes across the country, and the enthusiastic support from the industry. Cadbury Schweppes (1996), Hutchison Max(1997), Tata Indica (1998), ITC Gold Flake(1999), Cadburys Bournvita(2000), Marico Parachute (2001), TVS (2002), Philips (2003), Indian Oil Corporation (2004), Asian Paints (2005), Colgate Cibaca (2006), Hero Honda Pleasure (2007), Tata Sky (2008), Titan Octave (2009) and Nokia C3 (2010) helped Draftfcb+Ulka develop "real-life" communication strategy case studies (based on actual market data) and that has been instrumental in the success and popularity of the competition amongst management circles.
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