Draftfcb+Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop Draftfcb+Ulka hit the top ten within the first decade. Draftfcb+Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies Draftfcb+Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.

Today 53 of Draftfcb+Ulka brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when Draftfcb+Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focussed advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, Draftfcb+Ulka is seen as a turnaround specialist. An agency that does brand building and more.